The beauty industry is no stranger to trends, but in 2025, the world of beauty has taken virality to new heights. From TikTok’s influence to Instagram-worthy packaging, certain products have skyrocketed in popularity and become must-haves for beauty enthusiasts worldwide. Here’s a roundup of the most viral beauty products of 2025, breaking the internet and redefining our beauty routines.

1. SkinCeuticals “Glow Forward” Serum

SkinCeuticals made waves this year with its revolutionary “Glow Forward” serum. Packed with a cutting-edge combination of niacinamide, tranexamic acid, and proprietary micro-algae extract, it’s been dubbed the “glow in a bottle.” After being featured in countless TikTok videos showcasing jaw-dropping before-and-after results, sales of the serum soared, making it a staple for anyone chasing radiant, glass-like skin.

2. Maybelline Sky-High Lash Extensions Mascara 2.0

A follow-up to its iconic predecessor, Maybelline’s Sky-High Mascara 2.0 took over social media with its ability to create falsies-like volume and length in seconds. Its revamped formula includes lash-conditioning peptides and a brush designed for ultimate precision. Influencers everywhere have crowned it the holy grail of mascaras, cementing its spot on our beauty shelves.

3. Dyson’s AirWrap Pro 2025 Edition

When Dyson introduced its updated AirWrap Pro, it became an instant sensation. With improved attachments for tighter curls, sleeker finishes, and even faster drying, this hairstyling tool proved its dominance in the world of heatless hair innovation. TikTok tutorials demonstrating the tool’s versatility fueled its popularity, with #DysonAirWrapPro trending globally.

4. Rare Beauty Soft Matte Lip Creams

Rare Beauty, Selena Gomez’s brand, continued its winning streak in 2025 with the launch of Soft Matte Lip Creams. These lightweight yet highly pigmented lip products offer a velvety finish that’s comfortable for all-day wear. Social media buzzed as users showcased swatches and ‘get-ready-with-me’ videos featuring every shade, making it a viral hit.

5. Glowasis Hydrating Skin Mist

Glowasis took center stage with its Hydrating Skin Mist, designed to refresh and prime your skin with one spritz. Infused with hyaluronic acid and a luminous pearl extract, this mist became the ultimate companion for dewy, fresh-faced makeup looks. Beauty influencers praised its ability to deliver an instant pick-me-up, and it became a staple in vanity setups worldwide.

6. Olaplex “No. 9” Bond Building Oil

Olaplex has always been a favorite for hair care, but their No. 9 Bond Building Oil went viral this year for its ability to repair and protect hair while adding intense shine. Touted as the ultimate finishing oil, it’s been featured in countless “hair transformation” videos, proving its effectiveness for all hair types.

7. Fenty Beauty’s “Liquid Bling” Highlighter

Fenty Beauty knows how to create a buzz, and their 2025 launch of the “Liquid Bling” Highlighter didn’t disappoint. Available in a range of shades to complement every skin tone, this product became a must-have for achieving an effortless glow. Makeup tutorials showcasing its ethereal finish sent sales soaring.

8. CeraVe’s Vitamin C Hydrating Gel

CeraVe entered the Vitamin C game this year with its Hydrating Gel, and it’s been a game-changer for skincare enthusiasts. Combining potent antioxidant protection with the brand’s signature ceramides, this lightweight gel quickly became a favorite for brightening and hydrating skin. Its affordability and dermatologist-approved formula made it an instant hit.

9. Charlotte Tilbury’s Pillow Talk Setting Spray

Charlotte Tilbury expanded her Pillow Talk collection with a long-awaited setting spray. The spray’s promise of locking in makeup for up to 16 hours while delivering a soft, luminous finish had beauty lovers flocking to stores. Social media users raved about its lightweight feel and iconic scent, solidifying its viral status.

10. Drunk Elephant’s Retinol Reset Cream

Drunk Elephant’s 2025 innovation, the Retinol Reset Cream, took over skincare routines worldwide. Featuring a slow-release retinol formula paired with soothing marula oil, it’s perfect for beginners and experts alike. Skincare gurus praised its transformative results, leading to its position as one of the year’s most talked-about products.

From makeup essentials to skincare saviors and high-tech tools, 2025 has delivered an array of viral beauty products that have captured our attention and our hearts. With these products setting the standard for innovation and effectiveness, it’s clear that the beauty world is more exciting than ever. Which of these viral wonders will you be adding to your collection?

What beauty product has changed your routine this year? Let us know in the comments!